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Check📘 Title: FY BBA Sem-2 Marketing Management 2026 Edition
✍️ Author: BS Shah
🏢 Publisher: BS Shah Publication
💰 MRP: ₹290
📄 Pages: 296
🆔 ISBN: 9789349512801
🗣 Language: English
📚 Format: Paperback
🕮 Edition: 2026
FY BBA Sem–2 Marketing Management (2026 Edition) is designed according to the latest university syllabus, helping students build strong conceptual foundations in modern marketing strategies, customer behavior, branding, segmentation, and digital marketing trends.
Written by expert academics Prof. H. D. Gangadia & Prof. H. P. Deshmukh, the book includes real case studies, solved examples, review questions, and exam-oriented explanations to support effective learning and scoring high in semester exams.
Perfect for BBA students who want clarity + conceptual depth + practical application.
🎓 Why Students Love This Book:
Simple & easy-to-understand language
Concept clarity + real corporate examples
Exam-focused theory & solved answers
Helps improve writing style and subject confidence
Trusted by top faculty and colleges
Foundations of Marketing
Consumer Buying Behavior
Product & Pricing Strategy
Branding & Promotion
Digital & Social Media Marketing
Market Segmentation & Positioning
Distribution Channels & Sales
Case Studies + Model Questions
FY BBA Students
Competitive Exam Aspirants (Business & Management)
Marketing Beginners & Entrepreneurs
21*2*14 cm
270 gram
🏪 Marketed & Packed By: Lucky Book Store,
U-3/4, Maher Park–B, Opp. Vanita Vishram Ground, Athwagate, Surat–395001
📦 Net Quantity: 1 Book
🏷 Generic Name: Academic Textbook
🌍 Country of Origin: India
💰 MRP: ₹290 (Inclusive of all taxes)
🛒 Seller: Lucky Book Store
🚚 Dispatch: Within 1–3 Business Days
📮 Delivery: 1–6 Working Days
🔄 Return: Only if damaged or defective, within 3 days of delivery
💳 Online Exclusive Price Available (Lower than Store Price)
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