FY BBA sem-2 Marketing Management 2026 Edition by BS Shah

FY BBA Sem–2 Marketing Management (2026 Edition) is designed according to the latest university syllabus, helping students build strong conceptual foundations in modern marketing strategies, customer behavior, branding, segmentation, and digital marketing trends.

Written by expert academics Prof. H. D. Gangadia & Prof. H. P. Deshmukh, the book includes real case studies, solved examples, review questions, and exam-oriented explanations to support effective learning and scoring high in semester exams.

Perfect for BBA students who want clarity + conceptual depth + practical application.

🎓 Why Students Love This Book:

• Simple & easy-to-understand language

• Concept clarity + real corporate examples

• Exam-focused theory & solved answers

• Helps improve writing style and subject confidence

• Trusted by top faculty and colleges

📍 What’s Inside

• Foundations of Marketing

• Consumer Buying Behavior

• Product & Pricing Strategy

• Branding & Promotion

• Digital & Social Media Marketing

• Market Segmentation & Positioning

• Distribution Channels & Sales

• Case Studies + Model Questions

🎯 Who Should Read

• FY BBA Students

• Competitive Exam Aspirants (Business & Management)

• Marketing Beginners & Entrepreneurs