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📘 Subject: Marketing Management
📚 Course: FY BBA Semester 2
🖨 Publisher: Popular Prakashan
🧠 Study Type: Theory + Case Studies
🎯 Best For: University Exams, Assignments & Projects
📦 Format: Paperback
🏷 MRP: ₹230
Marketing Management by Dr. Arshan F. Bhathena is a comprehensive & updated textbook designed for FY BBA Semester-2 students. This 2026 Edition offers a modern approach to core marketing concepts, real-world business case studies, strategic insights & exam-oriented theory.
It is an excellent reference book that helps students strengthen fundamentals, develop analytical thinking, and score high in university examinations.
Suitable for BBA students, coaching centers, competitive exam aspirants & faculties.
Updated as per latest academic curriculum
Practical business examples & real case applications
Structured chapter flow for easy learning & revision
Perfect for semester exams & project work
Highly recommended by professors
Product Name: FY BBA Sem-2 Marketing Management (2026 Edition)
Author: Dr. Arshan F. Bhathena
Publisher: Popular Prakashan
MRP: ₹230 (Inclusive of all taxes)
Edition: 2026
Pages: 250 Aprox.
Language: English
Country of Origin: India
Seller: Lucky Book Store, Surat, India
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