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Fy BBA Sem-2 Marketing Management by Dr Arshan F Bhathena 2026 Edition | Popular Prakashan

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207.00 MRP ₹230.00

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📍 Product Details

📘 Subject: Marketing Management
📚 Course: FY BBA Semester 2
🖨 Publisher: Popular Prakashan
🧠 Study Type: Theory + Case Studies
🎯 Best For: University Exams, Assignments & Projects
📦 Format: Paperback
🏷 MRP: ₹230

Marketing Management by Dr. Arshan F. Bhathena is a comprehensive & updated textbook designed for FY BBA Semester-2 students. This 2026 Edition offers a modern approach to core marketing concepts, real-world business case studies, strategic insights & exam-oriented theory.

It is an excellent reference book that helps students strengthen fundamentals, develop analytical thinking, and score high in university examinations.

Suitable for BBA students, coaching centers, competitive exam aspirants & faculties.


Why This Book?

  • Updated as per latest academic curriculum

  • Practical business examples & real case applications

  • Structured chapter flow for easy learning & revision

  • Perfect for semester exams & project work

  • Highly recommended by professors

  • Product Name: FY BBA Sem-2 Marketing Management (2026 Edition)

  • Author: Dr. Arshan F. Bhathena

  • Publisher: Popular Prakashan

  • MRP: ₹230 (Inclusive of all taxes)

  • Edition: 2026

  • Pages: 250 Aprox.

  • Language: English

  • Country of Origin: India

  • Seller: Lucky Book Store, Surat, India

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