M.Com Sem-1 Advertising and Sales Management | English | 2026 Edition | New Popular Prakashan

Master modern marketing, media strategies, and sales force leadership with Advertising and Sales Management (M.Com Semester-1, 2026 Edition)! 📢💼 Published by the esteemed New Popular Prakashan, this English medium textbook is meticulously curated to meet the exact curriculum requirements of Veer Narmad South Gujarat University (VNSGU), Surat. 🚀

✨ Key Features & Highlights:

• Strictly Aligned with VNSGU Syllabus: Comprehensive, unit-wise coverage mapped directly to the Master of Commerce (M.Com) Semester-1 syllabus prescribed by VNSGU. 🎓

• In-Depth Advertising Frameworks: Explores advertising budgeting, DAGMAR model, copy design, media planning, digital and print advertising evaluation, ethical issues, and advertising agency operations. 💡

• Practical Sales Management Concepts: Detailed analysis of sales territory design, sales quotas, recruitment, training, motivation, and compensation of sales forces, along with modern CRM systems. 📊

• Exam-Oriented Layout & Case Studies: Features structured questions, university-style descriptive answers, short notes, and relevant corporate case examples to ensure maximum score potential in semester exams. ✍️

• Clear & Lucid English: Formatted with clear headings, comparison charts, and bullet points to facilitate rapid memorization and crisp academic presentation. 📖

• Updated 2026 Edition: Fully revised with current market trends, including digital advertising models, social media campaigns, and omnichannel sales techniques. 📈

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